holistic entrepreneurship...or how we ARE our businesses

Yesterday´s session about holistic entrepreneurship was really good. Learning about how the classic business way, the social/environmental business way and the spiritual business way all play an important role in the whole outcome was fascinating. Basically what I learned was: if I die (or burn out), my project dies with me. That would be a pity, wouldn´t it? For both of us. ;-)
We worked a bit on what our passion in life is, disconnected from our projects...but for some it actually turned out that their project does not cover what they really want to do in life (they had been stuck in their project before, so guess why...!)
I see it as such a big advantage, that in western Europe we have the luxury of being able to run a business as a way of self-realization. Here it is not about surviving. It is about making a living, yes, but it is not about surviving. So we are actually in a very enviable situation: we can dive into our life´s passion and create a business from there. Our identity becomes manifest in our business. Does this mean that by defining what you do, at the same time you are defining who you are? Or the other way around? Probably both at the same time. Since what you do makes you who you are.